An employee benefit
One in five of your people is looking after a relative. You will never know which ones.
KinCareCircle gives them one place to run it — the tasks, the tablets, the rota, the paperwork — and a way to share it with their family instead of carrying it alone. You pay for the seats. You are never told who claimed one.
The problem you are being asked about
1 in 5
of UK employees now has a caring responsibility for an older, disabled or seriously ill relative. Most of their employers have no idea who they are.
Source: Carers UK, September 20261,500 a day
leave work altogether because caring and the job stopped fitting together — a 150% increase in seven years.
Source: Carers UK, September 20263.33 million
people have already given up a job to care. The experience, the training and the institutional memory that walked out with them is not recoverable.
Source: Carers UK, September 2026£37 billion
a year is the estimated economic cost of carers leaving paid work. Some share of that is yours, and it is currently filed under recruitment.
Source: Carers UK, September 2026Those people are already at work. They are taking the calls in the car park, booking the half-days, and holding a medication schedule in their head on top of their job. They mostly do not tell anyone, and the first time most employers hear about it is a resignation.
What you are buying
Caring stops being one person's job
The reason a working carer burns out is rarely the caring — it is being the only one who knows the medication times, the appointment dates and what the district nurse said. A circle spreads that across the family, and the employee stops being the single point of failure in somebody else's care.
Absence becomes predictable
Hospital appointments are booked weeks out. Once they are written down and shared, the half-day comes with notice instead of a phone call at 8am — which is the difference between a rota you can plan and one you cannot.
Something to offer the moment someone tells you
An employee disclosing that their father has had a stroke is a conversation most managers handle with sympathy and nothing else. This is a concrete thing to hand them in that meeting, on the company, that same day.
No disclosure required
Staff claim a seat with a code and their work email. You are never told who did. That is not a setting — the console has no record that could answer the question, which is why people will actually use it.
Evidence for the policy you already wrote
Most carers' policies are a page on the intranet with nothing behind them. This gives you anonymised take-up and usage figures to put in front of a board, and a number for how many of your people have a relative's hospital appointment next month.
One line on the benefits platform
A code, a landing page and a launch email. No integration, no HRIS feed, no personal data leaving your organisation to set it up.
It is the same app the public pages describe — nothing is held back for the consumer version, and nothing extra is bolted on for yours. See what your people would actually get.
What you will and won’t see
Your console cannot name a single carer, and it never could
You see
- How many seats have been claimed, and how many are left.
- How many claimed seats were used in the last 30 days.
- Rounded, aggregated patterns across everyone using it — how many people a typical carer looks after, how many helpers they share it with, which parts of the app get used.
- What the subscription costs, when it renews, and the invitations your team has sent.
You never see
- Which of your employees has claimed a seat, or whether a particular person signed up at all.
- The name, age or condition of anyone an employee is caring for.
- Medication, appointments, journal entries, documents or tasks — none of it reaches the console in any form.
- Any figure covering fewer than 5 people. Small counts are withheld, not rounded, so they cannot be worked backwards.
The one thing suppression cannot fix. The seat count is a billing figure and is always shown. In a small organisation where only a handful of people were invited by name, a count can narrow things down — which is why we push the open access code rather than one-by-one invitations, and why every other figure is withheld below 5 people.
And when somebody leaves
- A circle belongs to the person who made it, not to their employer.
- When someone leaves, their seat is released back to the employer at the end of the month.
- They keep full access for 30 days after that, and are offered the personal plan at the price on our pricing page. Nothing is deleted, and nothing is handed over.
- An employer can release a seat but can never read, export or delete what is in a circle.
How a launch goes
- 1
You decide how many seats
Either a seat count, or the whole workforce. If you do not know how many of your people are carers — and almost nobody does — start with a seat count and add to it. Seats can be added mid-contract at the same rate.
- 2
We give you a code and a page
One access code for your organisation, tied to your email domains. Anyone with a work address and the code can claim a seat. There is nothing for you to administer per person.
- 3
You announce it
We write you the launch email, the intranet copy and the line for the benefits handbook. You send them. That is the whole of the rollout, and it is the part that decides whether anyone uses it.
- 4
People claim seats quietly
An employee enters the code, sets up a circle for their relative and invites their own family and carers into it. None of those people need to work for you, and none of them cost you anything.
- 5
You see the shape, never the people
The console shows seats claimed, how many are in use, and aggregated patterns across everyone using it — with any figure covering fewer than 5 people withheld rather than shown.
What it costs
Pay for seats used
£1.50per seat, per month
Billed annually, from 25 seats. You pay for the people who claim one, and nothing for the family and carers they then invite in.
- 25 to 249 seats£1.50
- 250 to 999 seats£1.25
- 1,000 seats and up£1.00
Cover the whole workforce
£0.45per employee, per month
Every employee eligible, unlimited take-up, priced on headcount. The shape to pick if you want to announce it to everybody without a conversation about how many will use it.
- Up to 250£0.60
- 251 to 1,000£0.45
- 1,001 to 5,000£0.35
- Over 5,000Ask us
Or start with 90 days free, for up to 50 people
Prices exclude VAT, which is the convention for a business subscription — the personal plan is quoted including it. Seats can be added mid-contract at the same rate; we do not re-price you for growing.
What procurement will ask
Will we be told which of our employees are carers?
No, and we have built it so that we could not tell you if you asked. A claimed seat holds no reference to an employee — not hidden from the console, absent from the record. The only list you see is the invitations your own team sent, and those stay on the list whether or not they were accepted, precisely so that a row disappearing cannot tell you somebody signed up.Why would you design out something we might want?
Because caring for a disabled or elderly relative is association with a protected characteristic, and a console naming your carers would be a liability for you as much as a betrayal of them. It is also the only way take-up gets past single figures: people will not claim a benefit that tells their employer something they have not chosen to say.What does the employee's family see?
Whatever the employee invites them to see. A circle is theirs — they invite siblings, neighbours and paid carers into it, at no extra cost and with no connection to you. Those people never appear anywhere in your console.What happens when someone leaves?
Their circle goes with them. The seat returns to you at the end of the month, they keep access for 30 days after that, and they are offered the personal plan at the public price. We do not delete a family's care records because a job ended, and we never hand them to an employer.Is this clinical? Does it make us a data controller for health data?
It is not a medical record and we are not an NHS system. The content is what a family chooses to write down about their own relative, and for that content the employee is the one who decides who sees it. Your organisation is not given access to it, so you are not processing it. We will go through this properly with your DPO, with a DPIA, before anything is signed.Can we try it before committing?
Yes — 90 days for up to 50 people, free, with the console and the reporting as they will be. Ninety days rather than a fortnight because a benefit has to be announced before anybody claims it, and a two-week trial only ever measures how fast your internal comms are.
Talk to us
KinCareCircle is not open yet, so there is nothing to buy today — which also means an employer joining now helps decide what the console does. Tell us the size and shape and a person will reply with a price and an honest date.
Already running KinCareCircle for your staff? The employer console is where your seats, invitations and launch kit live. You will need the code we gave you.